RedLine Systems

Simplifying supply chain

Their Goliath

Food-safety scares around the world increased demand for agricultural traceability. This barcoding specialist saw an opportunity, but needed a way to realign their existing brand in order to capitalize on it.

Our Solution

After analyzing their brand architecture and the competitive landscape, I determined that their unique offering to this market warranted a sub-brand: RedLine for Produce. I reorganized their services into a line of three clearly defined products based on the agricultural supply chain: RedLine Field, RedLine Packing, and RedLine Cooler.

Services Provided

Brand Strategy
Brand Architecture
Audience Definition
Product Positioning
Identity Design

Brand Architecture
brand architecture
brand architecture
Collateral Development