Smart ideas deserve strong brands

It didn’t take an army to defeat Goliath, just a slingshot and a strategically placed rock.

Successful innovations need to be understood before they’re loved. I help companies build brands that are both. I take a systematic and creative approach to simplifying complex stories. Together with a select team of design partners, we extend these new stories across the right brand experiences.


1. Discover

Let's start by uncovering hidden truths about your offering: who needs it and why does it beat the alternatives?

  • Brand Audit
  • Competitive Analysis
  • Audience Definition
  • Stakeholder Interviews
  • Market Insights

2. Strategize

Using a combination of creativity and business acumen, we’ll shape your brand’s core purpose, structure and story.

  • Brand Strategy
  • Brand Architecture
  • Positioning
  • Messaging
  • Experience Strategy
3. Design

We’ll hand craft the verbal and visual building blocks to consistently spread your brand gospel across any medium.

  • Identity Design
  • Brand Guidelines
  • Naming
  • Voice & Tone
  • Tagline & Content


Hi, I’m David. I build brands that resonate in evolving markets like urban mobility, big data, and 3D printing. I have a knack for storytelling, simplifying complex ideas, and creative design. My combined in-house and agency experience brings a unique perspective on how brand building impacts the bottom line and how to bring together multiple points of view into a cohesive strategy. This has helped startups, government agencies, and Fortune 500 companies turn their smart ideas into strong brands.

Case Studies