Mondo Window

Naming at 30,000 feet

Their Goliath

Remember the thrill of looking out a plane window when you were a kid? New York Times travel writer Greg Dicum and technologist Tyler Sterkel did and developed a new technology that let WiFi-connected airline passengers learn more about what they saw passing below them. The new brand needed a memorable name that both captured the emotion of discovery and extend beyond air travel.

Our Solution

We created a name that was both joyous and descriptive, first focusing on what tied the new technology to every mode of long-distance travel: the window. We paired that with “Mondo” to capture a sense of expansiveness and depth. MondoWindow took off at SXSW that year and has since developed partnerships with major airlines and content providers.

What We Did