Naming at 30,000 feet

Remember the thrill of looking out a plane window when you were a kid? New York Times travel writer Greg Dicum did. He created a technology that paired real-time flight maps with tidbits about the areas passing by on the ground below. His new company needed a memorable name. It needed to both capture the emotion of discovery and extend the brand beyond air travel.

We created a name that was both joyous and descriptive. First, we focused on what tied the new technology to every mode of long-distance travel: the window. We paired that with “Mondo” to capture a sense of expansiveness and depth. MondoWindow took off at SXSW that year and has since developed partnerships with major airlines and content providers.

Naming