Neo

Solving an identity crisis

Their Goliath

This agile product development company faced a major identity crisis. Since their founding, they had expanded their offering into many successful areas but were beginning to become all things to all people.

Our Solution

After conducting an extensive brand audit and competitive positioning analysis, I led a series of positioning workshops to iteratively create a cohesive new company storyline. Neo came out of the process with a stronger brand voice and was successfully acquired by pivotal.io

What We Did

Branding Strategy
Story Development
Positioning

Storytelling Workshops

Brand Strategy