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Smart ideas deserve strong brands
I help simplify complex ideas and tell stories that resonate with both investors and customers.
Bringing an innovation to market can feel daunting. It needs to be understood first before it’s loved. Working collaboratively with clients, I get at the heart of what makes each offering unique. Together with my design partners, we find creative ways to tell brand stories through identity, presentations, marketing materials, or whatever experience will have the most impact.
Process
2. Define
Shape your brand’s core purpose and story with a combination of creativity and business acumen.
• Brand Strategy
• Brand Architecture
• Positioning
• Messaging
• Experience Strategy
3. Design
Consistently spread your brand's message using hand-crafted written and visual building blocks.
• Identity Design
• Brand Guidelines
• Naming
• Voice & Tone
• Tagline & Content
Clients
About
For more than 20 years, I’ve helped innovators tackle their biggest branding challenges. Turning complex ideas into stories that resonate is my passion. I’ve launched products in evolving and competitive markets like urban mobility, big data, and 3D printing. My combined in-house and agency experience gives me a unique perspective on how branding can impact your bottom line.
Work
Redefining 3D printing
Polishing a medical brand
Simplifying supply chain
