Expanding Equilibrium’s Brand |
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| Market Enterprise Software Services |
Graphics software company Equilibrium began as three guys on a Sausalito houseboat. After 10 years in business, the company had expanded exponentially in size and scope, but their brand retained the feeling of a start up. It was time for an extreme makeover – a full corporate re-branding to position them as a trustworthy source for enterprise-level technologies. vs. Goliath revamped the logo and broadened the | company’s new visual identity with a new website, a new trade show presence, and new collateral materials. To get the word out, we developed a comprehensive communications strategy including print ads, direct mail, press kits, and more. The revived brand achieved a gratifying expansion in Equilibrium’s business at a time when the dot-com bust had imploded. |