Helped a diverse company speak in a single voice
This agile product development company faced a major identity crisis. Since their founding, they had expanded their offering into many successful areas, but were beginning to become all things to all people. After conducting an extensive brand audit and competitive positioning analysis, I led a series of positioning workshops to iteratively create a cohesive new company storyline. Neo came out of the process with a stronger brand voice and was recently successfully acquired by pivotal.io.