Led global product and brand marketing for a cloud platform

As emerging technologies like IoT, AR/VR and additive manufacturing change both what is made and how things are made, Autodesk recognized the need to move their own core technologies to a single cloud platform to keep up with the pace of change. I lead marketing efforts for this new platform, establishing brand definition, product positioning, market segmenting and customer messaging and worked collaboratively with business and product leadership to establish and refine go-to-market strategy based on customer insights and adoption metrics analysis.