I help smart ideas become strong brands
Before innovations can succeed, they first need to be understood. That’s what I do – simplify complex ideas and create products that people love. I tell persuasive stories to the right people, in the right places at the right time – the essence of brand and product marketing.
For more than 20 years, I’ve brought innovations to market and lead teams that fostered their growth.
Most recently, I led product marketing for Autodesk’s new cloud platform, helping companies incorporate 3D printing, Internet of Things and Augmented Reality/Virtual Reality functionality into their new digital products. I managed brand development, product launch, global marketing programs and customer lifecycle optimization.
Previously, I consulted through the digital agency Razorfish and ran my own agency, vs. Goliath where I developed brand strategies and creative marketing programs for startups, governments, and Fortune 500 companies.
- Brand Strategy
- Product Marketing
- Positioning & Messaging
- Content Marketing
- Customer Journey