Before innovations can succeed, they first need to be understood. That’s what I do – simplify complex ideas and create products that people love. I tell persuasive stories to the right people, in the right places at the right time – the essence of brand and product marketing. Learn More… →

Genentech had one of the sharpest and most successful sales teams in the biotech industry. There was just one problem: out on the road, its sales force wanted to sell instead of spending time entering valuable field data for the marketing team back at the home office. Learn More… →