Smart ideas deserve strong brands

For your innovations to succeed, they need to first be understood, then be loved. I can help you build a brand that’s both.

Fast moving organizations don’t have time to throw the kitchen sink at every brand challenge. Together with a team of ace strategy, writing, and design partners, vs. Goliath provides focus to your brand and takes a systematic and creative approach to extending it across the right brand experiences.

Capabilities

01 Discovery

We start by uncovering hidden truths about your offering: who needs it and why yours beats the alternatives.


  • Brand audits
  • Competitive analysis
  • Audience definition
  • Customer journeys
  • Interviews
  • Focus groups

02 Strategy

It takes a combination of creativity and business acumen for new ideas to thrive in evolving markets. We bring both.


  • Brand strategy
  • Brand architecture
  • Positioning
  • Market segmentation
  • Content strategy
  • Launch strategy

03 Story

We can craft each of your brand’s building blocks, providing consistent tools for spreading the gospel, whatever the medium.


  • Messaging
  • Naming
  • Voice & tone
  • Identity design
  • Brand guidelines
  • Content creation

04 Experiences

A brand comes to life though people’s ongoing relationship with it. We help you nail each experience.


  • Web
  • Apps
  • Campaigns
  • Environments
  • Events
  • Email marketing

About David

I’m a strategist with deep experience building brands that resonate in evolving markets like urban mobility, big data, and 3D printing. My knack for storytelling, simplifying complex ideas, and human-centered design has helped startups, government agencies, and Fortune 500 companies turn their smart ideas into strong brands. I combine in-house and agency experience to bring a unique perspective on how brand building impacts the bottom line and how to bring together multiple points of view into a cohesive strategy.

Worked with