Smart ideas deserve strong brands
For your innovations to succeed, they need to first be understood, then be loved. I can help you build a brand that’s both.
Capabilities
Fast moving organizations don’t have time to throw the kitchen sink at every brand challenge. Together with a team of ace strategy, writing, and design partners, vs. Goliath provides focus to your brand and takes a systematic and creative approach to extending it across the right brand experiences.
01 Discovery
We start by uncovering hidden truths about your offering: who needs it and why yours beats the alternatives.
- Brand audits
- Competitive analysis
- Audience definition
- Customer journeys
- Interviews
- Focus groups
02 Strategy
It takes a combination of creativity and business acumen for new ideas to thrive in evolving markets. We bring both.
- Brand strategy
- Brand architecture
- Positioning
- Market segmentation
- Content strategy
- Launch strategy
03 Story
We can craft each of your brand’s building blocks, providing consistent tools for spreading the gospel, whatever the medium.
- Messaging
- Naming
- Voice & tone
- Identity design
- Brand guidelines
- Content creation
04 Experiences
A brand comes to life though people’s ongoing relationship with it. We help you nail each experience.
- Web
- Apps
- Campaigns
- Environments
- Events
- Email marketing
About David
I’m a strategist with deep experience building brands that resonate in evolving markets like urban mobility, big data, and 3D printing. My knack for storytelling, simplifying complex ideas, and human-centered design has helped startups, government agencies, and Fortune 500 companies turn their smart ideas into strong brands. I combine in-house and agency experience to bring a unique perspective on how brand building impacts the bottom line and how to bring together multiple points of view into a cohesive strategy.
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